Market

GEELONG - VICTORIA

Station

K-ROCK and BAY FM

Website

http://www.bayfm.com.au

Population

362,231

Target Audience

93.9 Bay FM - all people 35-54 years K-Rock – all people 20-40

Format

93.9 Bay FM is "Love the Music" with light, bright adult contemporary music format designed to pick you up and make you feel good all day. With strong appeal and people aged 30-49 (skewed slightly towards females), 93.9 Bay FM music makes the station a favourite at home and at work throughout Geelo

Shows

Bay FM Shows

• Laurie & Paula for Breakfast – 6am – 10am
• Mark Hyland Across the Workday 10-2
• Stevie G Getting you home 2-7pm

K-Rock Shows

• The Sarah & Matt Show 6am – 9am
• Daryl Reader aka The A**Hole 9-12noon
• Gorgie 12-4
• Peter Mobbs Radio Show 4

Click here for 2008 Market Profile detailing current statistical information

Tourism

The Surf Coast is Victoria’s most popular tourist destination. The internationally famous Bells Beach and the 12 Apostles are located along the beautiful coastline. Approx. 1.5 million visitors to the area annually.