Market

BALLARAT - VICTORIA

Station

3BA and POWER FM

Website

http://www.3ba.com.au

Population

120,496

Target Audience

Power 103.1 FM under 35’s

Format

Power 103.1FM - Classic hits from the 80’s and 90’s. Programming features include Comedy segments, Rock 40’s countdowns, Gig Guides, Hot 20 requests (nightly). 3BA FM – music includes hits from the 60’s, 70’s and 80’s and Local, State, National and International News coverage. Each morning between

Shows

• PT and the Bigshow  6am – 10am

Click here for 2008 Market Profile detailing current statistical information

Tourism

Kryal Castle and Sovereign Hill are major attractions. Ballarat is home to the Begonia Festival which attracts a further 500,000 visitors.